6/F Cambridge Center Building

108 Tordesillas cor. Gallardo Streets

Salcedo Village, Makati City

T: +632 856 4624

M: +63917 894 4624

info@geisermaclangnetwork.com

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Over 14 years, GMCI has been transforming brands into thought leaders. Our transformative values-based marketing campaigns are designed to influence perception and change beliefs. The campaigns we develop are centered on strategic communications based on consumer insighting, market analysis and business intelligence, and custom-designed to address our clients’ specific business problems.

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First Dibs
10 July 2014

The audience psychology [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: How can your business establish a solid relationship with your target consumers/customers? Here are […]

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First Dibs
6 July 2014

Marketing the invisible high-end [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: What makes a brand ‘luxurious’? Should it project social status or just bring about […]

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First Dibs
25 June 2014

The startup dilemma: To go clicks or bricks? [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: When starting up a business, should you aim to open a physical or an online […]

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First Dibs
17 June 2014

What’s in a brand? [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Branding involves not just creation of logo and slogan. Here are the main principles […]

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First Dibs
17 June 2014

Investing in a real-estate brand vs. investing in sales [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, June 18, 2014, page E2] REAL-estate companies wanting to capitalize on the boom that we […]

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First Dibs
10 July 2014

The role of communications in building a uniquely sellable brand [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 9, 2014, page E2] STRATEGIC communications play a very integral role in the sustainable […]

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First Dibs
6 July 2014

Doing public relations beyond mere publicity [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 2, 2014, page E2] REAL-estate developers are constantly subjected to a variety of situations […]

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First Dibs
24 June 2014

Doing business based on reputation: Why brand building should top your to-do list [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, June 25, 2014, page E2] LAST week, I shared a couple of insights on the […]

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First Dibs
12 June 2014

The foretelling of the chicken wars [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: The local market would always have fascination for chicken dishes and specialty restaurants (or fast […]

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First Dibs
10 June 2014

FirstDibs in Real Estate: The death of the youth-driven real-estate sales force

By Amor Maclang

ONE recurring problem that I have observed among a few local real-estate developers today is a seemingly newfound difficulty in […]

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