I just heard today that the former Governor of Bohol, Cong. Erico B. Aumentado just passed away…Hulog ka ng Ginoo for Bohol Tourism and I am proud to have helped carry on this legacy that you created and sustained by Governor Chatto. Last time I met him, he was eating in the food court and [...]
My friends and I have been flirting about going to this place for so long but it was inaccessible, a meeting in Mandaluyong finally allowed me to give in to the seduction. This place serves heaven and it’s not just longganisa… from pizza to tacos to culturally significant noodles that you can only get in [...]
FIRST DIBS ON RETAIL, CAUSE MARKETING, AND THE RISE OF SOCIALLY CONSCIOUS CONSUMER: What do brands like Rustans Supermarket, The Coffee Bean and Tea Leaf, Krispy Kreme, Jamba Juice, Rockwell and Alaxan have in common?
What do brands like Rustans Supermarket, The Coffee Bean and Tea Leaf, Krispy Kreme, Jamba Juice, Rockwell and Alaxan have in common? These are brands that I continue to utilize and espouse because aside from being awesome brands, their sense of social responsibility is permeated throughout the entire customer experience, it doesn’t feel gratuitous or [...]
When your social media lead generation strategy is #facebook led (as 80% of companies), you make Mark Z happy, not your bottom-line, you have little to no control over your data on Facebook. Most of my clients now are asking us to create interventions and platforms and solutions that allow them to actually monetize a [...]
Thought leadership always assures you of controversy…traditional gatekeepers are always resistant to change and this is the onus of leadership that one must carry. Do not shun controversies or uncomfortable discussions. To quote Kelly Gregorio: “Your posts or tweets that stir up unanticipated controversy make it so temping to just hit delete.” While she did [...]
FIRST DIBS ON RISK AND ISSUES COMMUNICATIONS: Let’s Play it Again SAM
Let’s play it again SAM. Unsolicited risk and issues communications advise to the Catholic Church. Don’t get me wrong, I must reiterate, Catholic Church, I am batting for you, however, I think beyond making a generic call for peace, forgiveness (and world peace?) there should be a more logical discussion of issues, even if arguments [...]
The leader as an artist! The story of Steve Jobs. Because we are all the bastard children of the arts, specifically the multi disciplinary and conceptual framework. More specifically we have many fathers… Cross pollinated and inseminated by many disciplines, industrial design, arts, architecture, advocacy.
Will discuss more extensively later but can you imagine the regulatory implication… Imagine if all countries decided to levy taxes on Facebook usage against Facebook (not against the user) and if not, do a CHINA on FB in respective countries? Imagine what that could do to Facebook ‘s bottom-line? Imagine re drawing new legislation for [...]
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Featured campaigns
- Jeepney Arts Festival 2012
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- Jamba Juice Launches in the Philippines
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