6/F Cambridge Center Building

108 Tordesillas cor. Gallardo Streets

Salcedo Village, Makati City

T: +632 856 4624

M: +63917 894 4624

info@geisermaclangnetwork.com

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Over 14 years, GMCI has been transforming brands into thought leaders. Our transformative values-based marketing campaigns are designed to influence perception and change beliefs. The campaigns we develop are centered on strategic communications based on consumer insighting, market analysis and business intelligence, and custom-designed to address our clients’ specific business problems.

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First Dibs
25 July 2014

5 rules of local food branding [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Building and promoting a brand has gone beyond creation of logos and taglines. Here […]

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bell-pepper-173194_640
First Dibs
24 July 2014

The premium in food grown in your zip code [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Do you want to grow crops right in your own backyard? Take the opportunity […]

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First Dibs
10 July 2014

The audience psychology [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: How can your business establish a solid relationship with your target consumers/customers? Here are […]

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door-handle-326506_640
First Dibs
6 July 2014

Marketing the invisible high-end [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: What makes a brand ‘luxurious’? Should it project social status or just bring about […]

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First Dibs
6 July 2014

Doing public relations beyond mere publicity [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 2, 2014, page E2] REAL-estate developers are constantly subjected to a variety of situations […]

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First Dibs
24 July 2014

Marketing ‘invisible luxury’ for real-estate developers [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 16, 2014, page E2] OVER the past year, I remember hosting two separate talks […]

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First Dibs
24 July 2014

Building a real-estate brand through social marketing [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 23, 2014, page E2] WITH today’s business landscape continually being snagged by elements beyond […]

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First Dibs
10 July 2014

The role of communications in building a uniquely sellable brand [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 9, 2014, page E2] STRATEGIC communications play a very integral role in the sustainable […]

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First Dibs
25 June 2014

The startup dilemma: To go clicks or bricks? [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: When starting up a business, should you aim to open a physical or an online […]

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urban-205986_640
First Dibs
24 June 2014

Doing business based on reputation: Why brand building should top your to-do list [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, June 25, 2014, page E2] LAST week, I shared a couple of insights on the […]

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