Geiser Maclang Marketing Communications (GMCI) is a transformative marketing company known for pioneering Social Marketing in the Philippines by implementing campaigns through:
- Word-of-Mouth
- Internet Viral Marketing
- Social Media and Brand Influencer Management
GMCI specializes in strategic marketing communications servicing various industries from well-loved market leaders to young niche brands.
Founded as a market research and consultancy firm, the company evolved to offer Public Relations (PR) services to amplify communication programs.
The company of market leaders and world’s “firsts”
- First National Thank You Day campaign, Kraft Philippines’ Toblerone.
- First aggregate community marketing campaign in Real Estate, Ayala Land’s Community Innovations for Lovin Legaspi
- Philippines’ First National Podcast Channel (iPod, Apple and Microwarehouse)
- Janssen Pharmaceutica won an Anvil Merit Award for “Waging War on Worms,” the first Worm Conference that redefined public perception and resulted to a line item in the National Institutes of Health mandating deworming.
- First Candy Museum in the Philippines
- Transformative Marketing for a pharmaceutical ethical product
- Transformative Marketing for Trade Shows (Association of Filipino Franchisers Inc., National Egg Show)
- Championing the LCD category (Abenson)
- “De-stigmatizing” karaoke (Red Box)
- Global coverage for a Filipino restaurant marketing initiative (Spam Jam)