6/F Cambridge Center Building

108 Tordesillas cor. Gallardo Streets

Salcedo Village, Makati City

T: +632 856 4624

M: +63917 894 4624

info@geisermaclangnetwork.com

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Over 14 years, GMCI has been transforming brands into thought leaders. Our transformative values-based marketing campaigns are designed to influence perception and change beliefs. The campaigns we develop are centered on strategic communications based on consumer insighting, market analysis and business intelligence, and custom-designed to address our clients’ specific business problems.

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First Dibs
9 September 2014

Turning frontliners into brand ambassadors [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: How should business owners orient or train their staff to effectively handle complaints from […]

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First Dibs
12 August 2014

Cause over brand: An integral rule in transformative insighting in social marketing [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Social marketing campaigns must focus on the cause instead of the brand. Business owners […]

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First Dibs
7 August 2014

‘Premiumize’ before you popularize [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Filipino consumers now don’t patronize a brand just because it is popular overseas. There […]

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First Dibs
25 July 2014

5 rules of local food branding [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Building and promoting a brand has gone beyond creation of logos and taglines. Here […]

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First Dibs
24 July 2014

Marketing ‘invisible luxury’ for real-estate developers [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 16, 2014, page E2] OVER the past year, I remember hosting two separate talks […]

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First Dibs
9 September 2014

Urban renewal in modern Manila [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, September 10, 2014, page E2] Weekends in the Makati CBD see two seemingly obscure community […]

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First Dibs
7 August 2014

The know-hows of food retail ‘geeking’ [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Selling expertise aside from products is one effective strategy to succeed in the already saturated […]

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First Dibs
7 August 2014

Real-estate selling is about realistic expectations [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, August 6, 2014, page E2] As always, property developers look forward to reaping huge rewards […]

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First Dibs
24 July 2014

The premium in food grown in your zip code [FirstDibs in Marketing for Entrepreneurs]

By Amor Maclang

[Originally published in Entrepreneur.com.ph. Editor's note: Do you want to grow crops right in your own backyard? Take the opportunity […]

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First Dibs
24 July 2014

Building a real-estate brand through social marketing [FirstDibs in Real Estate]

By Amor Maclang

[Originally published in Business Mirror, July 23, 2014, page E2] WITH today’s business landscape continually being snagged by elements beyond […]

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