by: Amor Maclang
First, a statement of fallibility: I am not going to rehash the circumstances surrounding the “NASCAM” experience, journalism colleagues in the motoring beat, whom I have known for years, Tessa R. Salazar James Deakin Vince Pornelos have closely documented the series of events; I am no racing nor motoring expert [...]
by: Amor Maclang
Do your launch strategies match your business intent?
SM Aura and Solaire Openings: First Dibs in Product Launches
THE TALE OF TWO CITY LAUNCHES: SM AURA PREMIER and SOLAIRE
Congratulations to SM AURA for a highly successful opening! The lines keep on pouring The true test however is not in the lines [...]
I just heard today that the former Governor of Bohol, Cong. Erico B. Aumentado just passed away…Hulog ka ng Ginoo for Bohol Tourism and I am proud to have helped carry on this legacy that you created and sustained by Governor Chatto. Last time I met him, he was eating in the food court and [...]
My friends and I have been flirting about going to this place for so long but it was inaccessible, a meeting in Mandaluyong finally allowed me to give in to the seduction. This place serves heaven and it’s not just longganisa… from pizza to tacos to culturally significant noodles that you can only get in [...]
FIRST DIBS ON RETAIL, CAUSE MARKETING, AND THE RISE OF SOCIALLY CONSCIOUS CONSUMER: What do brands like Rustans Supermarket, The Coffee Bean and Tea Leaf, Krispy Kreme, Jamba Juice, Rockwell and Alaxan have in common?
What do brands like Rustans Supermarket, The Coffee Bean and Tea Leaf, Krispy Kreme, Jamba Juice, Rockwell and Alaxan have in common? These are brands that I continue to utilize and espouse because aside from being awesome brands, their sense of social responsibility is permeated throughout the entire customer experience, it doesn’t feel gratuitous or [...]
When your social media lead generation strategy is #facebook led (as 80% of companies), you make Mark Z happy, not your bottom-line, you have little to no control over your data on Facebook. Most of my clients now are asking us to create interventions and platforms and solutions that allow them to actually monetize a [...]
Thought leadership always assures you of controversy…traditional gatekeepers are always resistant to change and this is the onus of leadership that one must carry. Do not shun controversies or uncomfortable discussions. To quote Kelly Gregorio: “Your posts or tweets that stir up unanticipated controversy make it so temping to just hit delete.” While she did [...]
FIRST DIBS ON RISK AND ISSUES COMMUNICATIONS: Let’s Play it Again SAM
Let’s play it again SAM. Unsolicited risk and issues communications advise to the Catholic Church. Don’t get me wrong, I must reiterate, Catholic Church, I am batting for you, however, I think beyond making a generic call for peace, forgiveness (and world peace?) there should be a more logical discussion of issues, even if arguments [...]
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