Strategic Public Relations

PR works by influencing beliefs. More than just getting exposure through the usual writing and submitting of articles, a close collaboration with the media and a concrete understanding of what influences readers are more compelling than merely getting mileage.

Word of Mouth/Buzz/Viral Marketing
(Online and Offline)

Online or Offline, we want people to have the ability to share your brand to their friends, family and the people around them. Effective Word-of-Mouth empowers your brand ambassadors to find your market for you through viral communications. GeiserMaclang is the first Filipino member of the global Word-Of-Mouth Marketing Association (WOMMA) based in Chicago Illinois, USA.

Market Research

Before communication programs are developed, we need to first identify what perceptions exist and why. Our non-traditional research methods intend to gather behavioral insights, enabling our clients to fully understand how their brands can participate in their consumers' social environment.

Alliance-Building/Key Opinion Leader/Influencer Management

Credibility is necessary in brand building. Identifying key organizations to form strategic alliances or partnering with niche groups like health experts, mommy groups, restaurateurs, chefs, students, industry titans, young professionals, or fashionistas are valuable to up the impact of the stories.